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Adele's new album will not be streamed

The reason is commercial: «an attempt to not cannibalize the first weeks of physical sales and downloads.» ‘Hello’, the first single from ’25’ has sold over 1.1 million copies in the US and has 416 million views on YouTube. ‘ 21’, her previous album, sold 30 million copies and was not on Spotify for months. It is expected for the new album to sell 2.5 million copies in the first week.

Reuters

Adele’s new album, ’25’, will not be available in any streaming platform during its launch, although it could be incorporated later, according to the New York Times.

The reason is commercial: «an attempt to not cannibalize the first weeks of physical sales and downloads.» ‘Hello’, the first single from ’25’ has sold over 1.1 million copies in the US and has 416 million views on YouTube. ‘ 21’, her previous album, sold 30 million copies and was not on Spotify for months. It is expected for the new album to sell 2.5 million copies in the first week.